So when you’re trying to gather emails or for an email campaign, creating an ebook or white paper as a quality thought leadership content is a great way to go. But which one should you work with?

Ebooks and Whitepapers can sometimes be confused with each other. But over the past couple of years, it has really differentiated.

Whitepapers tend to be really text-heavy and are delivered as a PDF. They tend to be based on a case study or is thought leadership content that you can’t find elsewhere easily. It is a deep dive into a subject and should contain at least 2500 words. If you’re writing one, try to break up that text into visuals wherever possible. Most people expect to do a lot of reading when they download a white paper.

Ebooks, on the other hand, have an opportunity to drive engagement and shareability as well. They feel more digestible and easier to take in. Most ebooks rely on a maximum of 200 words per page. So an Ebook is really about taking chunks of content and making it as short as possible. At the same time, you might end up spending a lot of time producing an ebook if you want to make it visually rich. Ebooks with illustrations tend to succeed a lot more.

If you’re debating between the two- keep in mind that they will probably take the same amount of input. If you’re looking for something that will take less effort in terms of content, go for an eBook.
For More B2B Marketing tips, subsribe to our weekly newsletter: