This is a series discussing brands who are killing it on Instagram. There’s a lot we can learn as marketers and apply these lessons to our own projects/jobs!

Maven:

Maven watches are relatively new to the modern watches business and launched in 2017 in Hong Kong. The USP is that these watches are made locally by experienced watch mechanics and have a simple aesthetic that will be fashionable for ages to come.

This venture began on Indiegogo with a funding goal of $12,000, but they managed to raise $20,000!

Take a look at their Instagram profile.

maven watches

Instagram Style:

With only 249 posts, they have managed to build an astounding number of 30,000 followers (at the time of writing this post).

They get an average of 332 likes and 3 comments per post.


What’s The Secret Sauce?

Now even if you don’t have a big team to build your Instagram, we can always learn from people who are doing it well for no cost! These are the kind of Instagram posts Pacvac usually uploads which you can use for your brand:

  • The Produce is The Hero

The background is plain with some texture and the images zoom into the watch itself. All your attention is directed to the features of the product.

  • Aspirational:

People who wear Maven watches are classy, polished and have an elegant sense of style. And I’m not saying that-their Instagram is.

  • Consistent Color Palette :

Instagram has a 3-tile system which means you have the opportunity of showing consistency and a theme in your feed. You can see that Maven follows a similar color palette in the 3 posts which appear side by side. I’m not saying that a tennis court has any relevance to a watch but they are nice to look at together.

Do you know of other such brands who are killing it on Instagram? Let me know in the comments.