Writing articles takes a lot of time. Unless you’ve been writing for years, it will take you longer than an hour. I’ve been a freelance content writer/digital marketer for nearly 10 years now. And naturally, I’ve gotten better at writing over time.
I’m going to tell you how long it SHOULD take you to write a 500 word to 2000 word article, and why. in case you want a benchmark, I will also tell you how long it takes me to start from zero to a fully completed blog post, for this website, Marketlyy.
I would not recommend publishing tons of blogs just for the heck of it!
Quality over Quantity is something I believe in and this is something any good marketer would also follow. If you try to crank our 3-4 articles per day, you will not have time for extensive research, you will get tired easily and can have writers’ block in the long run.
Even when I negotiate my terms with clients, I make it clear that a 1500 word article will take me at least 2 days to work on. You have to explain that quality will help them rank better and get more traffic than churning out bulk work.
Also if the content is short and low-quality, it will not be able to gain backlinks easily. And most importantly, nobody would want to subscribe or read the post if there was no value gained from it.
It took me a while to finally realize that what I was doing was preventing me from ever-growing a successful blog.
Quality over quantity
I think of blogs as a one-time investment of time and effort. You only need to give it your best shot once and it may drive traffic for years to come.
I have written Amazon affiliate blog content for many clients. And let me tell you, content is the major factor keeping them afloat. They still earn money from articles I wrote years ago and they still drive enough traffic to monetize. And these articles are long-form, in-depth and helpful to the visitors of the blog. Low-quality blogs will not help my clients!
Imagine that somebody is searching on Google and lands on your page. You want them to feel fully satisfied with the answer so that they wouldn’t need to hit the back button and look at other results.
Today, I set articles to a quality standard
SEO research has shown an affinity for longer content and Ahrefs’s analysis of 2 million websites showed that the median word count of an article on the first page is 800 words.
I also go through the best blog posts on the topic and I try to beat or at least match the level of information that they provide.
I try to target more keywords, answer more questions that people may have on the topic, add more sub-headings than the competitor article.
So here’s how long it should take you to write an article
If you’re an absolute beginner at this, a 1000 word article should take you about 3 to 4 hours. A 2000 word article should take you about 6 to 8 hours.
And writing it on Docs or Word is just one part of the story. While adding blogs on WordPress, you will need to format it, add images, build in-links, add tags and SEO-optimize it. You’ll get much faster at it after you get to writing consistently.
If you’re a pro with content, it should take you half the amount of time. So a 1000 word article should take you about 1.5 to 2 hours. A 2000 word article should take you about 3 to 4 hours. However, some people find it taxing to sit for 4 hours straight. I would advise that you take a break every couple of hours, drink some water, walk around and come back with a refreshed mind.
When you’re got the hang of WordPress, SEO-proofing it, adding images and links should not take more than 5-10 mins. It becomes second nature. Therefore, those things don’t take up much time.
How long it takes me to write an article
When I’m writing for myself or for this blog, it takes me about 2 to 2.30 hours to write a 1500 word article. But when it comes to my freelancing clients, it depends on the niche. I’ve done a lot of niches in the past and I’ve found that anything to do with economics, money, beauty and pop culture takes me about 2 hours for a 1000 word article.
But I’ve had times when I took 4 hours to write a 1000 word review on ‘Testogen’ because I had no idea what a testosterone supplement was.
I admit that I am a fast writer and am looking to get better but this is because I’ve been doing this for about 5 years now. I wasn’t always this fast.
Which leads me to my last point…
Speed comes with time. Only focus on quality
You’ll naturally get faster over time. That’s just inevitable. Writing is a skill that can be honed and improved with practice.
So you shouldn’t really be thinking about how long it takes you. I personally do not believe in rewriting other blog’s content or struggling to write every day. When I do write, I focus on writing to the best of my ability. Remember, your article will only be written once. After that, it’s out on the web for as long as you leave it out there.
It will continue to drive traffic. It will get links and shares. And it will ultimately play a role in how successful your blog becomes.
Here are some handy tips that will help you write content that is much better than your competition:
- You may not know the exact title, with the headline but you must zero in on a topic, the narrow the idea the better
- Focus on the hook – this refers to the main paragraphs of the blog, that needs to grab the reader’s attention and keep them excited to read more
- Add subheading wherever required and start filling in the body